Best Shopping Website

With more than 11 million annual visitors, Barefoot Landing is situated on the Intracoastal Waterway and is the most popular shopping dining and entertainment destination in North Myrtle Beach, South Carolina.

The property recently completed its $40+ Million redevelopment featuring re-imagined storefronts that incorporate design elements inspired by great coastal towns along the eastern seaboard and the development of a walkable restaurant district – known as Dockside Village – along the Intracoastal Waterway featuring outstanding culinary offerings, inviting common areas, waterfront dining and attractive architecture.

We created a brand-new website for Barefoot Landing that showcased all of its new and exciting attributes and offerings. The site was designed to be as relaxed and easy to ‘stroll around in’ – just as this unique waterside destination is to do in person.

One key component of this new site design is a custom-designed fully interactive property map that allows visitors to explore the 122 restaurants and merchants with ease and in great detail.

The site’s main search directory features rich visual imagery and entices visitors to find just what they are looking for, using its clean and categorized search functionality.

Contributors:

Interactive Creative Director & Web Designer:	Pat Harris
IT Director & Dev Ops Manager:	Dana McDonald
Digital Services Director & Videographer:	Tracey Geary
Photographer & Videographer:	Steve Ellwood
Editor & FX:	Emily Trampf
Director:	Andy Lesnik

LHWH ADVERTISING @ PR

Location: USA

About the Agency:

For more than three decades, LHWH Advertising & Public Relations has been a leading marketing and PR firm in the Carolinas. As a full-service marketing agency, it has represented national, regional and local clients in real estate, golf, tourism, entertainment, restaurants, banking and healthcare. LHWH has an exceptional understanding of how to bring together brand personality and user experience into elegant web design and compelling video.