Best Healthcare Provider Online Video

The patient story video is an emotionally-driven narrative about a child who was misdiagnosed at a local urgent care. She was given the wrong treatment options, which could have led to further complications. However, after using the client’s diagnostic solution (Spotfire), the real cause of her illness was quickly identified, providing the correct diagnosis and treatment within minutes. The primary audience for this video is the healthcare professionals, particularly those involved in diagnostics, such as clinicians, doctors, lab techs, and hospital administrators. The goal of the video was to evoke a stronger emotional response and create a human connection by telling the story in a heartfelt, cinematic presentation, rather than a more conventional branded marketing approach.

Contributors:

ALEXANDER & TOM

Location: U.S.