Best Family Online Ad

There’s one place where kids can run wild, and parents can get in touch with their inner child: Great Wolf Lodge. With over 20 locations across North America, this family getaway welcomes any “pack” to come play to their heart’s content. Given the many amenities and reasons to visit, Great Wolf Lodge wanted to build an interactive experience that let users explore the features in which their particular pack might be interested.

Working with interactive advertising company Infillion, Great Wolf Lodge built a content collection that highlighted five of its top draws: their water parks, Ten Paw bowling alleys, their signature themed suites, the MagicQuest experience, and Northern Lights arcade. Each of these had a separate path the user could select from the introductory screen, with further information and imagery.

This unit exceeded average KPIs in just about every category. Users interacted an impressive 4.5 times (versus the 2-3x average) and it had a 3.8% click-through rate (versus 1-1.5% average). Those who were exposed spent an average of 49 seconds in-unit, and watched the brand video with an almost-perfect completion rate. Lastly, the CTV version of the experience saw more than quadruple the industry average QR scan rate (.05%), scanning at .23%.

Contributors:

INFILLION

Location: United States