Best Computer: Hardware Online Ad

When it comes time for finding how AI can enhance their lives, consumers are looking for technology that meets their unique needs. To help them find the perfect fit, Intel and its agency Carat partnered with interactive advertising company Infillion to create an immersive experience showcasing their new Core Ultra laptops.

Infillion brought this campaign to life with its TrueX Content Collection Blueprint, an ad format that delivers an engaging, video-forward experience. The experience allowed users to explore various Intel-powered laptops, each one tailored to different consumer needs. Each laptop had a one-click CTA – thanks to Infillion’s ShopX technology – that led users to a different retailer, seamlessly transitioning from discovery to purchase in one click.

This dynamic campaign drove exceptional results, achieving an unprecedented 8.2% click-through rate and an unprecedented 47% lift in purchase intent — well above Infillion’s benchmarks. Users spent an average of 51 seconds interacting with the ad, exceeding the 30-second minimum required to resume their content. During this time, they made an average of 3.3 interactions, further demonstrating the effectiveness of the interactive design.

Through this collaboration, Intel demonstrated how interactive advertising can resonate with AI-curious shoppers, delivering meaningful results while helping consumers find the tech that suits their needs.

Contributors:

INFILLION

Location: United States