Best Hotel And Lodging Email Message

The Grove Hotel Boise, a premier full-service hotel in downtown Boise, Idaho, aimed to pivot from their standard annual sale email campaign, to a more exclusive Black Friday offer. They utilized Amadeus' Guest Management Solutions (GMS) and iHotelier® Booking Engine to create a Black Friday email campaign targeting their most engaged audience. The campaign offered a 25% discount on bookings, a $20 gift card for the in-house restaurant and bar, and free parking. This offer, with no blackout dates, was designed to boost hotel bookings and drive traffic to the restaurant. To build anticipation, they started with a "Coming Soon" teaser email featuring an animated gif with confetti. A week later, they launched the formal Black Friday email campaign and a 24-hour Instagram story, both eye-catching campaigns directing traffic to the iHotelier® Booking Engine. The campaign ran from November 29th, 2024, through December 2nd, 2024, and was a standout success, generating over $30,000 in revenue and securing 88 reservations. The campaign not only boosted bookings but also created a buzz of excitement and exclusivity, enticing guests to indulge in the hotel's luxurious amenities.

Contributors:

Graphic Designer | The Grove Hotel Boise:	Beth Schneiderman
Digital Marketing Coordinator | The Grove Hotel Boise:	Davis Eisenman
Regional Director of Sales and Marketing | The Grove Hotel Boise:	Vicki Carley
Area Revenue Manager | The Grove Hotel Boise:	Kristi Swanson
Area Inventory & Distribution Manager | The Grove Hotel Boise:	Jennifer Schutte
Manager, Above Property Product Marketing | Amadeus Hospitality:	Ava Holter
Manager, Above Property Product Go To Market | Amadeus Hospitality:	Marlayna Smith
Digital Marketing Specialist | Amadeus Hospitality:	Isabel Garza
Senior Specialist, Digital Marketing | Amadeus Hospitality:	Elena Isasi
Customer Success Manager | Amadeus Hospitality:	Sib Kalsbeek

AMADEUS HOSPITALITY

Location: United States