Best B2b Online Ad

What do you know about On-Device AI? Not a lot? Well, then it’s time to check out this B2B campaign from Qualcomm and its agencies GreenLight and Moontide, who enlisted interactive ad company Infillion to target business decision makers and C-suite executives with an informative brand experience on streaming video.

Infillion’s Blueprints technology empowered Qualcomm to quickly make its existing assets interactive, in this case taking the form of a “guided story” format. Given the option to interact with Qualcomm’s ad to view the videos and, simultaneously, access more information, users would then see Qualcomm’s video asset playing in full screen – along with the option to click an arrow on the right side to expand a side panel that offers up clickable content modules. Qualcomm wanted to keep it short and sweet, highlighting two slides of information on On-Device AI, alongside two enticing CTAs, “Go to the Edge of Possible” and “Learn in 100 Seconds.” As the AI industry booms, Infillion’s time-spent and interaction guarantees can make a crucial difference in cutting through the noise and reaching C-suite executives and other business leaders effectively with the information they need to make informed decisions.

Sure enough, this ad reached its audience and delivered: Users spent an average of 50 seconds in the unit (over 50% more than the 30-second minimum requirement), a 2.1% CTR, 3 average interactions per user, +29% lift in awareness (Qualcomm’s primary KPI), and an astounding +47% lift in intent. The decision makers heard and they are listening.

Contributors:

INFILLION

Location: United States