Best Beverage Social Media Campaign

When Everfresh introduced a new orange-flavored beverage, customers took notice and made their frustration clear. The outcry over replacing the beloved 100% Orange Juice was impossible to ignore. Instead of stepping back, Everfresh responded with confidence and a bold message. We hear you, and we agree. The 100% With You campaign became a full-force social media movement, reinforcing Everfresh’s commitment to its loyal community. It not only captured attention but also sparked meaningful engagement, generating a wave of positive feedback and reaffirming the brand’s connection with its audience. Everfresh flooded its social channels for an entire month with a powerful wave of orange, dedicating every post, message, and piece of content to celebrating 100% Orange Juice. To amplify the message, influencer boxes filled with branded hats and t-shirts turned fans into ambassadors. At the same time, a heartfelt video captured Everfresh going door to door, personally connecting with customers and distributing free juice. This campaign was more than just making things right—it was a bold statement of loyalty, energy, and 100% dedication to quality. The campaign successfully transformed a challenging situation into an opportunity, eliminating negative sentiment and strengthening the bond between Everfresh and its customers.

Contributors:

Chief Creative Officer:	Bill Morden
Account Director:	Joe Morden
Creative Director:	Jeff Wolfe
Art Director:	Thantavan Chanya
Copywriter:	Cole Guidry
Editor:	Thantavan Chanya
Social Media Coordinator:	Brad Rude

TMV GROUP

Location: United States of America