WebAward Judge Profile: Sudhindra V
Design Unbounded
Executive Design Officer
Sudhindra was till recently the Chief Design Officer for IBM India. In this role, he architected Experience framework for clients, built and mentored design team and shaped strategy for the future of the Experience Design discipline.
On the canvas of digital, Sudhindra crafts positive experiences for people armed with insights, empathy and behavioral understanding.
As an Experience Strategist, he helps define vision for partners to see their worlds in action.
As a Design Leader, he works to design environments conducive to create meaningful, game changing work that deliver business outcomes for clients.
In the field for over 18 years, he has been recognized for his work through awards including ‘Most Innovative Product’ by National Infocomm Awards in Singapore, a ‘Blue Elephant’ at Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards. Previously, he was with SapientNitro as Design Director and established and nurtured the Experience Design practice in India.
He is passionate about elevating business conversations through the power of design thinking and human understanding. His interests include designing digital environments that shape behavior and habits and that enhance the quality of everyday life. He believes in the power of design as a choice, a choice to make this world a better place and promotes responsibility of making that choice to create meaningful experiences.
He is an active Interaction Design Association (IxDA) volunteer and was till recently the Regional Co-ordinator for IxDA Asia.
He is an avid writer and has been published in mainstream publications such as Business Standard, Business World, Dataquest and Exchange4Media and an international speaker at various international conferences on Experience Design topics regularly.
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