WebAward Judge Profile: Gulben Yagci
Webrazzi
VP of Marketing
Currently VP of Marketing at Webrazzi & Tech.eu, leading digital media platforms that shapes the technology, entrepreneurship and investment ecosystems in Turkey and Europe.
Previously, Executive Vice President of Digital Banking & Marketing & Payment Systems in Aktif Bank.
Lead developing digital bank of Aktif Bank, N Kolay. Lead growing retail base of the bank via developing and executing a comprehensive growth marketing strategy.
Previously, Group Chief Marketing Officer in ininal & iPara, leading fintechs in Turkey. Led digital & offline marketing, business performance KPIs, acquisition & growth.
Before that, Digital Marketing Senior Manager, leading TEB and CEPTETEB digital marketing, sales, acquisition and growth. I’m one of the core management team who created CEPTETEB, (pure digital bank by TEB) from idea to launch, designed end-to-end digital and mobile customer journey for the new digital bank, mainly responsible from growth of the digital bank.
I managed new generations of digital banking projects, complete renewal of UX/UI for a flawless user experience and increasing conversion figures.
I was responsible from acquisition of new customers and sales on digital, both organically, via SEO, analytics, on site funnel design & fluid user paths, A/B testing, growth hacking, and both paid channels via SEM, affiliate marketing, display advertising. And also responsible from mobile application download and re-engagement of mobile users. I manage strategic partnerships with big players of the digital ecosystem. I coordinated design agencies, product and IT teams.
Before TEB, I worked as a Business Analyst in QNB Finansbank Digital Channels Projects team, where I was responsible from development of digital banking projects.
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