WebAward Judge Profile: Antonio Cosimo Carla'

Vitec Imaging Solution
Head of Digital Transf.

I am an e-commerce & website manager with many years-experience in e-commerce business management and on-line marketing strategy development with a unique combination of high level technical skills and strategic marketing orientation. This is due to a strong background in analytics and online metrics & measurements and an economics & marketing management education. My competences vary from different areas, for instance, providing deep market analysis as well as programming for a new website layout.

Activities performed & Competences gained during the years:

- E-COMMERCE STRATEGY DEVELOPMENT + Analyze customers/product-focused information to maximize revenue growth + Analyze sales, market share & delivery margin with the customers developing a multichannel approach + Manage continual interaction between business needs and technical requirements and other channels.

- WEBSITE MANAGEMENT: Leading teams responsible for the following activities: SEO, SEM, Display Advertising Campaigns, Competitors Benchmarking, Social Network development, Merchandising.

Links

Vitec Imaging Solution's Website