WebAward Judge Profile: Michelle Marks
Ideas On Purpose
Principal, Strategy
Michelle leads the development of communication, digital and creative strategies for clients — working across media to ensure all solutions meet business criteria and engage audiences. She knows good design starts with a good idea, and focuses on building the idea, concept or story that best communicates the client’s messages. Her advocacy of a content-oriented, narrative approach is rooted in careful research, thorough analysis and an unwavering desire for audiences to “get it.” Ultimately, Michelle’s insights turn into tangible, creative solutions ranging from identities to corporate communications, annual reports to websites. For more than 20 years, clients like United Technologies, Stanley Black & Decker, Morgan Stanley, Pfizer, Tradeweb, Bloomberg Philanthropies and the Robert Wood Johnson Foundation have been the beneficiaries of her thinking. Michelle holds a BFA in Graphic Design from Art Center College of Design. Michelle is a member of the AIGA and the Women’s Presidents Association. In 2017 she was named winner of the SmartCEO Brava Award, honoring female leaders.
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