WebAward Judge Profile: Sachin Puri
McAfee
Vice President, Marketing
Sachin Puri is Vice President of Marketing at McAfee where he spearheads customer acquisition across all ecommerce efforts for the consumer business globally. In addition to leading all performance marketing channels, he leads end to end consumer ecommerce and lifecycle management, including web development, email marketing, product monetization, data science, analytics, design and content development.
Previously, Sachin was Senior Director, Global Head of Performance Marketing for StubHub (an eBay company), where he managed performance channels across all sites and apps, worldwide. In addition, Sachin oversaw all customer acquisition efforts across performance and brand marketing, including data science, analytics, product and engineering for key channels.
In that role, Sachin was responsible for optimizing media, message and customer journey across online channels to drive revenue growth. Sachin established an in-house model for innovation at scale, running 30+ A/B test pilots every month, thereby continuously improving ROI across all channels. His efforts ensured that the last dollar is spent on the most effective customer acquisition channel via mix of in-house and available machine learning models.
Prior to this, Sachin served as the Director of Digital Media Strategy & Operations at HP Inc., where he co-founded the Media & Data Science Center of Excellence, and established AdTech and Programmatic practice.
Sachin holds his MBA from University of Michigan where he was inducted into Beta Gamma Sigma society; and his B.S. in engineering from Indian Institute of Technology (IIT).
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