WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: RGC Advertising

For: Iku Wholefood iPhone App

Award: Best Food Industry Mobile Application

Click here to see entry creative

About the Entry

To give consumers the ability to know the nutritional information of the food prior to purchasing products at the retail food outlets. This promotes healthy eating at lunch time when there are time constraints and also many other choices of fast food outlets, that would otherwise limit their choices for a healthy alternative. Additional goals of the app were the ability to locate their nearest store location and telephone numbers for the consumer to order ahead in time. The focus was to encourage consumers to eat well be well and further promote the brand with the ability to open more retail stores across Australia. With approximately 2000 repeat customers daily across 13 stores, the app has been utilised by over 1000 customers who rely on nutritional information prior to buying their lunch at rush hour. The app also showcases Gluten free options for people who rely heavily on this information when buying their food at lunch time. The app was very well received and is used by existing customers on a daily basis. Further developments of the app will see the implementation of a loyalty rewards system to encourage repeat business and potential new customers.

 

Award Credits

Contributors:

Managing Director:	Richard Gerrettson-Cornell
Digital Design Manager:	David Lingard
Digital App Developer:	Rainier Lamcangco
Graphic Designer:	Romain Resplendino