WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: HeBS Digital

For: Loews Hotels Mobile Website

Award: Best Hotel and Lodging Mobile Website, Best of Show Mobile Website

Click here to see entry creative

About the Entry

Loews Hotels’ state-of-the-art mobile-ready website features PDA Ready pages branded to the look and feel of the full online website. The mobile website is optimized for both a mobile user-experience and visibility on mobile search engines. To enhance the user-experience, textual content is short and concise, visual content minimalistic, and navigation is simplified and prominently displayed with universally recognized icons to guide users. To provide mobile users with “on-the-go” access to the most relevant information, the website features a ‘location aware’ functionality that enables Loews Hotels to provide a potential guest immediate information and data that enables them to know where the closest property is to their current proximity. A mobile device holder in New York City will automatically receive a prompt to book the Loews Regency Hotel and indicate location-specific special offers and packages. The ‘location aware’ capability helps streamline the guest experience by filling in addresses faster and providing directions personalized to the guest. The mobile website also features call-tracking, a mobile-friendly booking engine, smartphone recognition, touchscreen friendly design, and automated push of new calendar events and special packages from the online website to consistently offer mobile users fresh, updated content.