WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: SapientNitro

For: Born Dodge Microsite Redesign

Award: Best Automobile Mobile Website

About the Entry

To create an online space that keeps Dodge enthusiasts as immersed in the brand online as they are in the streets. From old-school gear heads to 30-year-old soccer moms, our audience is comprised of the full spectrum of drivers.

This space had to be interactive and fun, one that represented the Dodge brand. It had to be consistently offering new content and features to keep fans coming back for more. And it had to showcase the object of every Dodge fan’s desire – Dodge vehicles.

Dodge enthusiasts can immerse themselves in the latest social media postings, press releases, new marketing campaigns, image galleries and more – all in one place. Born Dodge is the first fully responsive site created by Dodge. This means users can access the site from any device and Born Dodge will automatically adjust its layout to meet the screen’s dimensions.

Dodge fans are digging the site. Site visits are up 110% compared to the same time last year.

Award Credits

Contributors:

Worldwide Chief Creative Officer:	Gaston Legorburu
Studio Director:	Boris Stojanovic
Associate Creative Director:	Alejandro Mendoza
Associate Creative Director:	Paul Amelchenko
Copywriter:	Ari Bazinsky
Art Director:	Mario Gomez
Designer:	Daniel Fernandez
Designer:	Alex Wexler
Account Director:	Mickey Wilson
Account Director:	Kristen Andrzejewski