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The goal of the Punum Roofing of Houston website is to gain search engine visibility locally and increase leads for new roofs, re-roofing, roof repairs and roof restoration.The objective of the Punum Roofing website is to generate leads for their residential roofing services. There is a special focus on local optimization, targeting the Houston area, images of their work and testimonials/reputation management. We measure form fills through our “Ask a Question” form, the “Contact Us” form and the “Request A Quote” form. We track marketing-generated phone calls to get a true picture of the overall leads. We also have a detailed analysis of their overall marketing effort, including PPC, SEO and user behavior.
The audience for Punum is homeowners in the fast-growing market in North Houston, which is highly competitive.
Contributors:
President: |
David Underwood |
VP of Operations: |
Anita Perez |
Director of Client Services: |
Whitney Kane |
VP of Sales and Marketing: |
Tim Doyle |
Sr. Client Strategies Manager: |
Beth Shockley |
Client Strategies Manager: |
Josh Blankenship |
Marketing Manager: |
Nicole Buergers |
Web Team: |
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Analytics Team: |
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CRT 4 : |