WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Part IV

For: Take Me To Tomorrowland

Award: Best Movie Mobile Website

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About the Entry

Walt Disney Pictures tasked us with creating an immersive site for their film Tomorrowland that accomplished the following objectives: First, the site had to be mobile-friendly. Second, it had to be innovative and forward-thinking similar to the themes presented in the movie. And finally, the site had to tell a good story. To accomplish the first two objectives, we created dynamic skybox environments using the latest WebGL browser technology, including 3D models and animated movement of environmental assets. The sound effects and soundtrack for the site use the Web Audio API for dynamic and contextual sound. We created an original game for the site, rendering the platonic geometric gameplay pieces programmatically in WebGL. By utilizing WebGL and programmatic assets, we were able to provide an animated digital landscape, full of life. To enhance the mobile and tablet version of the site, we built special gyro controls, turning the user’s device into a window to another world. As an additional innovative feature, we also incorporated a special auto-keying “selfie” photo feature, allowing the user to send virtual postcards from the futuristic landscapes of Tomorrowland. For the story of the site, we worked hand-in-hand with the film’s writer Damon Lindeloff, director Brad Bird, and effects house ILM to create content comprised of text, audio, imagery, and videos that told the backstory and hinted at the mysteries to discover in Tomorrowland. The end result far exceeded our clients’ expectations and delivered a stunning and cutting edge digital experience for Tomorrowland.