WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Samsung B2B Digital Marketing
For: Samsung Business (B2B) Mobile Responsive Site
Award: Best Diversified Business Mobile Website
Click here to see entry creative
About the Entry
Samsung.com/business is the B2B section of Samsung Electronics America’s US website, showcasing our business technology. Responsively redesigned in 2014 through a data-driven approach, it supports the strategic vision of the Samsung Business brand to create new opportunities for businesses of all sizes across various industries, through technology products, solutions, services and security.
The website targets prospective and existing customers and resellers across multiple vertical and horizontal markets, educating them on the technology offerings, and how Samsung Business will work together to integrate into a business’ ecosystem, providing product information, brand content, use cases, and sales and post-purchase support.
The redesigned website consists of multiple page templates to support the business strategy, including a home page, global navigation, footer, product category pages, product detail pages, vertical industry pages, horizontal business size pages, solution detail pages, a resource library, individual resources, a support landing page and support product category pages.
These pages educate users on how Samsung’s technology can benefit their business in a wide variety of applications from individual products to full-scale technology overhauls, including devices, solution and partner integrations, data security, services and post-purchase support.
The objectives of redesigning the website were to provide an enhanced user experience, encompassing:
- Website usability/research focused on user experience, functionality, content, and design
- Enhancement strategy/approach and content plan based on usability findings and site data analysis
- Providing pathways for lead nurturing and lead generation via our Marketing Automation platform
- Catering the Support path/experience to the B2B audience
Award Credits
Contributors:
B2B Digital Marketing Lead: |
Matt Prisco |
Design, Content & UX Strategy: |
Vernon Fong |
Program and Campaign Management: |
Melanie Kaye |
Copywriter & QA/PM: |
Jason Greendyk |
Demand Creation Lead: |
Jason Redmond |
Demand Creation Digital & Social: |
Ryan Emge |
Demand Creation Website: |
Bonnie Roy |
R/GA: |
Design & Experience |
The Barbarian Group: |
Design & Operations |
Rosetta: |
Design & Development |