WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: RED Interactive Agency

For: WGN America Site Redesign

Award: Best TV Mobile Website

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About the Entry

With a new brand mission and an expanded lineup of powerful and provocative programming, WGN America began its transition from a channel based around syndicated programming to a top-tier entertainment cable network in 2014. It was in this context that WGN America brought in RED to lead the strategy behind the network’s next phase of growth online. The challenge was clear: redesign WGNAmerica.com as a second screen companion destination for the network’s high-quality, distinctive programming. RED built the experience to have the same level of quality and professionalism as the content that lives on air, and designed it mobile-first for premium functionality across platforms and devices. The new WGNamerica.com is a visually bold yet clean and easy to navigate destination for baseline network information and compelling content that enhances core fan viewership. Series specific mini-sites represent WGN’s programming mission with highly aesthetic image galleries and videos that transport users to incredible new worlds and establish deep emotional connections to the network and its content.