WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: hfa / LIQUID NAILS Adhesive

For: LIQUID NAILS Mobile Site

Award: Best Construction Mobile Website

Click here to see entry creative

About the Entry

While on the jobsite, professional contractors need convenient access to MSDS information, as well as detailed information on the proper uses and application procedures for specific adhesive products. In fact, more than 11% of liquidnails.com visitors access the site using mobile phones. The purpose of the mobile-friendly interface was to make the LIQUID NAILS® brand more accessible, when and where customers need it. Since the mobile site launch, the smartphone bounce rate has decreased by 37.91%.

 

Award Credits

Contributors:

Account Manager:	Evan Perrow
Senior Project Manager:	Marie Lepley
Senior Art Director/Interactive:	Rene McCann
Copywriter:	Camille Sciria
Web Developer:	Jason Holm
Web Developer:	Bill Drol
Associate Creative Director:	Greg Pfiffner