WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Hitchcock Fleming & Associates

For: LP CanExel: You Can Tell It's CanExel

Award: Best Home Building Mobile Website

Click here to see entry creative

About the Entry

LP CanExel, manufacturers of premium prefinished exterior siding, needed to show Canadian homeowners the value of choosing CanExel, the original brand that built generations of quality homes in Canada. Creative messaging focuses on durability, prefinish quality, wood grain appearance and the legacy of its proven product. Above all, hfa wanted to focus on the beauty that only authentic LP CanExel can provide. This integrated campaign features a new responsive website, display ads, a brochure and print ads to convey relevant reasons why homeowners should raise their expectations when choosing prefinished siding. Awareness pieces show lifestyle examples and product attributes to help connect with homeowners on a personal level. When homeowners click through to the site, they are presented with an immersive experience that includes videos, beautiful product close-ups and calls to action to find a local CanExel Dealer.

 

Award Credits

Contributors:

Executive Creative Director:	Tracy McCutcheon
Creative Director:	Brad Istnick
Senior Account Manger:	Gina Simpson
Senior Copywriter/Creative Lead:	Cheryl Boehm
Senior Art Director/Creative Lead:	Todd Moser
Art Director:	Andrew Hernandez
Senior UX Architect:	Marie Lepley
Senior Digital Architect:	Tyler Clark
Digital Architect:	Harold Knieriem
Project Manager:	Ashley Thompson