WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: NADA & a2z, Inc.

For: NADA 2015 Mobile Event App

Award: Best Automobile Mobile Application

Click here to see entry creative

About the Entry

For the fourth year in a row, the a2z-powered myNADAPlanner mobile app solution for NADA/ATD Convention & Expo have received a big thumbs up from the event audience.

With 7,483 users downloading the iOS or Android versions of the app, 82% of the registered attendees reached via the email promotions served by a2z used the native mobile app to plan ahead, build their conference itinerary, sync their planners and connect with the exhibitors at the event.

In a post-event survey served to attendees who downloaded the app, 97% respondents found the ChirpE mobile event app easy to navigate and 90% reported that they were satisfied with the solution.

 

Award Credits

Contributors:

Director of Expositions, NADA:	Connie Mikels
Manager, Marketing and Social Media, Convention Operations, NADA:	Marissa Thompson
CEO:	Rajiv Jain
Sr. Director of Digital Marketing, a2z:	Nishita Jain
Project Manager, a2z:	Kristie Chicki
Digital Media Marketing Coordinator:	Juli Cummins