WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2015 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: TopSpot Internet Marketing

For: RTS Cutting Tools, Inc Responsive Catalog Website

Award: Best Catalog Mobile Website

Click here to see entry creative

About the Entry

TopSpot's objective for RTS Cutting Tools, Inc. is to create a fully responsive website to increase leads, sales and search visibility for their B2B audience.
RTS Cutting Tools, Inc. website’s audience is primarily B2B. Even though their origins primarily began in the automotive industry, they have branched out into many other industries. A target persona is the design engineer who would require specifications and measurements on products, all of which are searchable in the catalog. We also added an attach-a-file function on the question form to assist the purchasing professional persona who would rather communicate with a representative with their specific needs.
The RTS Cutting Tools site is a fully responsive website, in which all their content is available and responds to a smartphone or tablet screen. Beyond being viewable by their mobile audience, a challenge was integrating parametric search within the website catalog. It also includes functionality such as the Speed & Feed Calculator and a tabbed multimedia gallery.
In its first nine months, conversions have increased 470% from 30 to 171. The website conversion rate has increased 67.25% from 1.41% to 2.35%. Traffic has increased 264.82% on mobile, 237.28% on desktop and 272.41% on tablets. “In just the first 4 months we’ve received enough online orders to pay for the cost of the site.” Sal Garbarino, Sales and Marketing Manager, RTS Cutting Tools

 

Award Credits

Contributors:

President:	David Underwood
VP of Operations:	Anita Perez
Director of Client Services:	Whitney Kane
VP of Sales and Marketing:	Tim Doyle
SEM Team Manager:	Beth Feger
Marketing Manager:	Nicole Buergers
Web Team:
Analytics Team:
CRT 6: