WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2016 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Chapman University | Web & Interactive Marketing

For: Chapman University

Award: Best University Mobile Website

Click here to see entry creative

About the Entry

University websites are hard - really hard. Audiences are complex, and each unique user has a specific goal, often contradictory to the goals of other users. We also hold ourselves to a higher standard than a traditional website due to governmental compliance (like ADA) requirements put on us by our accreditors (like WASC).

www.chapman.edu is a 5,000-page site (not including blogs.chapman.edu, events.chapman.edu, etc.) that is designed to deliver a positive experience for our users. That means that our site needs to deliver the right information to the right user, every time. If our users are trying to find a needle in a haystack, we'll be there with a big magnet.

Many university websites are ugly... and rely on old technology. To avoid this, we perform focus groups, usability testing, surveys, and analyze eye-tracking tests. We research and utilize modern web standards, design trends, responsive web technology (try it on a mobile device) and graceful degradation. No matter what device our users come to us with (desktop, tablet, mobile phone, VR headset, refrigerator), they need to leave saying "that site was beautiful, and I had a great experience on it!"

www.chapman.edu's audiences are as follows:

Prospective Students (35% total)
* Undergraduate 11%
* Graduate 14%
* Prospective student parents and families 10%
Alumni and Donors (25% total)
* Re-connecting alumni and prospective donors 13%
* Engaged alumni and current donors 12%
Current “Chapman family” members (25% total)
* Current Students 9%
* Staff and Faculty 6%
* Parents of current students, or parents of active alumni 10%
Extended Community (15% total)
* Prospective faculty or staff 10%
* Press 3%
* City of Orange community and local business 2%