WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2016 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: TBWA Chiat Day NY

For: Accenture Mobile Website

Award: Best B2B Mobile Application, Best Consulting Mobile Application

Click here to see entry creative

About the Entry

Accenture.com is the dynamic online presence for Accenture, a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Our primary audience consists of C-level executives who are either current clients of Accenture or potential clients. This group comprises the senior-most executives of the world’s largest corporations and government organizations, with decision-making authority over large management consulting, technology and outsourcing initiatives. The website also serves an audience of job-seekers and potential employees. To serve the growing number of visitors accessing our site from a mobile device, we relaunched our website with a completely mobile-responsive design. Now our visitors can see the full range of our services, success with clients, and insights regardless of the device they are using to access the website. The new website dynamically adjusts to fit the screen of the user’s device without sacrificing any of the information available in the larger, desk-top view. In June 2015, the redesigned, mobile-responsive accenture.com successfully launched, garnering more than 6 million visits within the first nine weeks. Now, each month, an expanding audience of more than 3 million accenture.com visitors enjoy a more engaging and creative experience on the web, helping Accenture to attract the attention of the audience it wants to reach, from business people to industry analysts and media to potential new employees.