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Goal: To engage a new group of supporters and collect their email addresses by inviting them to take a personality quiz that matched them with one of the animals African Wildlife Foundation helps to protect. Users were also invited to share the quiz and receive a personal email report on their spirit animal.
Contributors:
Creative Director: |
Regina Weick |
Lead Copywriter: |
Aliah O'Neill |
Lead Designer: |
Karl Smudski |
Designer: |
Luis Cepeda |
Copywriter: |
Amy Adsley |
Asc. Account Services Director: |
Laura Cole |
Assistant Tech Director: |
Clay Baucom |
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