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Our target audience is the consumer customer of 7-Eleven convenience stores (especially millennials) who are likely to purchase Kellogg's Pop Tarts and Slurpee. Our goal is to drive consumer engagement and participation in a sweepstakes promotion to celebrate 50 years of Slurpee.
Contributors:
Wolfgang Hofmann: |
Executive Creative Director |
Anne Marie Vogel: |
Account Supervisor |
TPG Rewards: |
Development Partner |
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