WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Tata Consultancy Services

For: TCS NYC Marathon Mobile App

Award: Best Events Mobile Application, Best Sports Mobile Application

Click here to see entry creative

About the Entry

Tata Consultancy Services (TCS) is the Title and Technology Sponsor of the TCS New York City (NYC) Marathon. TCS created the event’s mobile application, with the goal of cultivating the most technologically advanced and socially engaged marathon in the world. With 2+ million on-site spectators and 51,000+ runners, it used to be virtually impossible to see your runner along the race course. But with the mobile app’s enhanced tracking capabilities, friends and family were able to see on a map the exact whereabouts of their runner(s), knowing exactly where and when to cheer. In addition to seeing tracked runner(s) moving accurately on the map, the app provided timing for each mile passed and projected times for future miles. Beyond spectators in NYC, friends and family could track runners from the comfort of their home. This feature is unique to the app and isn’t available on any other marathon mobile application in the world. The app was ranked as the top free sports app and featured as a best new app in the Apple App Store on Race Day. It was also downloaded more than 317,000 times — up from 275,000 downloads in 2015 – making it the most downloaded marathon app of all time. The success of the app showcased TCS’ technical expertise and raised awareness of the brand. TCS has worked hard to engage with many of the runners and their support community by demonstrating a great example of the ‘front end’ technology that TCS creates for many of its customers.

 

	TCS Sports Mobility Team
	TCS Global Sponsorship Team
	TCS North America Marketing and Communications Team
	New York Road Runners