WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Hong Kong Trade Development Council (HKTDC)

For: HKTDC Marketplace App

Award: Best B2B Mobile Application, Best E-Zine Mobile Application, Best International Business Mobile Application

Click here to see entry creative

About the Entry

Hong Kong Trade Development Council (HKTDC) connects millions of international buyers and suppliers through a variety of services, including 30+ international trade fairs, 20+ product magazines which are the fair catalogues of respective trade fairs, and online marketplace (www.hktdc.com).
To capitalise on the growing trend towards mobile sourcing, we created a 4-in-1 integrated application that incorporates our effective sourcing channels namely trade fairs, online marketplace, product magazines and mobile application into one mobile application called the “HKTDC Marketplace” app to cultivate a seamless O2O sourcing experience to facilitate year-round business connections between buyers and suppliers.
HKTDC Marketplace app is a sourcing companion for professional buyers for instant contact with over 130,000 suppliers online at hktdc.com, 37,000 exhibitors of our world-class trade fairs, and thousands of product magazine advertisers. They can simply tap the app to view our trade fairs details, read the latest issue of the product magazines, or even search for suppliers’ company and product information according to their need.
Using the latest QR Code technology, the application features Exhibitor Scanner for buyers. When buyers scan the dedicated QR Code which the HKTDC provided to each exhibitor at its booth, they can download the exhibitor's company information, view their products/services, save the information or even send an instant enquiry via their mobile devices.
Other interactive features such as keyword search, bookmarking, notes, voice recording are also available in the app to enhance buyers’ sourcing efficiency and maximize suppliers’ promotion effectiveness.

 

Award Credits

Contributors:

Director, Publications & E-Commerce:	Loretta Wan