WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Marfeel

For: National Review: Dynamic Mobile Website Optimization

Award: Best Mobile Industry Industry Mobile Website

Click here to see entry creative

About the Entry

National Review Online provides news updates, political commentary, and analysis and is considered a premier source of conservative opinion. Its audience consists of corporate and government leaders, educators, journalists, community and association leaders, and receives an average of 14,000,000 page views from 1,500,000 unique visitors per month. National Review did not have the internal resources to quickly create a site that took advantage of the open source Accelerated Mobile Pages (AMP) capabilities. More than anything, National Review’s website needed to become mobile-friendly and faster so Marfeel was engaged. Marfeel was able to translate National Review’s original source desktop material into high-quality, visually appealing, optimized content that loads quickly. It is disturbance-free, which inspires users to discover new content, engage more, and to come back, which maximizes ARPU. On the technical side, the mobile-adaptive, customized (and proprietary) architecture evolves dynamically. It’s continuously curated from the intelligence gained from National Review’s users. Marfeel’s helped National Review realize the following: • mobile page speed increased from 43/100 to 90/100 (per Google standards) • mobile traffic increased (as a percentage of total traffic) by 35% within sixty days • overall search traffic increased roughly 60% within 90 days • mobile pages per session increased about 80% in the first month • mobile sessions per user increased about 17% within first three months • mobile avg. session duration increased roughly 56% within first three months • mobile bounce rate decreased about 30% in three months • mobile newsletter opt-ins are performing very well and currently account for about 25% of total opt-ins

 

Award Credits

Contributors:

Vice President of Marketing:	Alexian Chiavegato