WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Patients & Purpose

For: Even a Trace Can Be Deadly Campaign

Award: Best Design Mobile Website, Best Non-Profit Mobile Website

Click here to see entry creative

About the Entry

Fifteen million Americans suffer from food allergies in the U.S. In fact, every 3 minutes a food allergy sends someone to the emergency room.

What’s so troubling is that many people don’t understand that even the slightest trace of a food allergen can be deadly.

The purpose of this campaign was to raise awareness about the severity of food allergies and to foster respect and empathy for people who are affected.

In partnership with Food Allergy Research & Education (FARE), the campaign launched during Food Allergy Awareness Week and targeted people not affected by food allergies, with the hopes of changing behavior and helping to reduce future reactions.

 

Award Credits

Contributors:

Managing Partner, Executive Creative Director :	Dina Peck
Associate Partner, Creative Director :	Tom Galati
Vice President, Group Project Supervisor :	Jaclyn Van Deuren
Vice President, Digital Content Specialist :	Scott Wanderman
Senior Developer:	Mark Kalamaridis
Senior Copywriter:	Elizabeth Sirk
Art Director:	Dan Ashman
Associate Project Manager:	Gabriela Josebachvili