WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Senior Interactive

For: Animest Catch the Sheep

Award: Best Events Mobile Application

Click here to see entry creative

About the Entry

Animest Catch the Sheep
During the Animest International Animation Film Festival, Romanians living in Bucharest are used to see the sheep from the logo everywhere around the city: stickers, posters, flyers, etc. There are few places downtown where you can do a complete 360° turn without seeing it. But we wanted more.
This year we engaged students, young professionals, animation fans and technology geeks even further. We covered the whole city with an augmented reality layer of urban sheep. You can find the 3D animations using your smart phone and the Layar app. There are almost 100 sheep around town, so that wherever you are, a sheep is always nearby ready to be discovered. When you find one, you can take its picture and add it to your gallery. During the festival, users that found at least 6 different sheep (out of 16 types: black sheep, confused sheep, ice cream sheep, rubber ducky sheep, gargoyle sheep, creepy sheep, baby sheep, illegal sheep, etc ) entered a lucky draw for tickets, day passes and other promotional materials.
Our goal was to raise awareness for the Festival and to associate the Animest brand with a fun and engaging urban quest that involves new technology. Achievement unlocked.

 

Award Credits

Contributors:

Creative Director:	Vasile Alboiu
Art Director:	Catalin Ghinescu
Copywriter:	Christiana Zodila
Design :	Dan Oprea
Programmer:	Teo Onicel
Programmer:	Valentin Vasilescu
Project Manager:	Razvan Albu