WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2017 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Forbes Media

For: Forbes 100 Greatest Living Business Minds Mobile Infographic

Award: Best Magazine Mobile Website, Best Media Mobile Website

Click here to see entry creative

About the Entry

Forbes lists are considered by many to be the definitive rankings of the wealthiest people, most successful companies and best colleges and places around the world -- and some of the most highly-anticipated content we publish. With 77% of the audience visiting Forbes on mobile, we challenged ourselves to define an interactive, mobile-only experience for Forbes lists that encourages this smartphone-wielding faction of readers to explore the content, by deconstructing the presentation of list data and creating what we’ve dubbed a Mobile Infographic experience.

In September 2017, Forbes celebrated its 100th anniversary. To celebrate a magazine that has always championed the power of the individual, we have amassed what we believe to be the greatest-ever collection of business essayists--100 entrepreneurs, visionaries and prophets of capitalism who have shaped the past century. The result is a visual time capsule and master class in entrepreneurial thinking conveyed in 100 anecdotes, lessons and ideas, complemented by photos taken by the amazing Martin Schoeller, who literally traveled around the world for it. The entry point for the 100GLBM Mobile Infographic serves as a visual snapshot of the list, highlighting Martin Scholler’s photography. Once the user has decided to explore one of these profiles, they’re taken to a stack of cards that can be navigated via swipe gestures. Vertical swiping through the cards takes you deeper into the data for any person whose profile you’ve chosen to explore; swiping left and right allows you to easily browse the list. The Mobile Infographic delivers an interactive visual experience constructed around bite-size information -- a choose-your-own-adventure design -- that we determined is exponentially more engaging than the equivalent mobile list format.

The results: Six times the engagement and session lengths that doubled for users who interacted with the Mobile Infographic vs. those who interacted with the mobile list.

 

Award Credits

Contributors:

Chief Product Officer:	Lewis D'Vorkin
Head of Mobile Products:	Salah Zalatimo
Product Manager:	Ariana Santana
Head Developer:	Johnny McCampbell
Developer:	Anne Zhou
UX Designer :	Irwin Hou
Designer:	Uyen Cao