WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Tata Consultancy Services

For: 2017 TCS New York City Marathon App

Award: Best Events Mobile Application, Best Sports Mobile Application

Click here to see entry creative

About the Entry

Tata Consultancy Services (TCS) is the Title and Technology Sponsor of the TCS New York City Marathon. TCS created the event’s official race app. The iOS version was ranked as the ‘#1 free sports app’ and ‘#1 free app’ in the Apple Store on race day for the third consecutive year. Our goal is to make the event the most technologically advanced, socially engaged marathon in the world.

The app was designed to assist and engage runners and spectators and its benefits are realized both nationally and around the globe. Year-over-year growth skyrocketed the app to a record number of downloads in 2017 - 334,000 - (most ever for any marathon). Innovative features include:
• Live, on-map tracking of an unlimited number of runners - Of the 51,237 runners, 99% were tracked. Top-tracked runners were each tracked by 10,000+ users.
• NYRR Race Predictor Powered by TCS—used runner’s unique running history to predict accurate finish times.
• Cheer Cards – 70,000+ Cheer Cards were created in the app—46,000 on race day — 17,200 unique runners were tagged on social media.
• Post-finish tracking - for easy reunification.
• E-commerce section - drove users to buy official merchandise.
• Interactive maps - of the Expo, and ‘connected’ maps of the race course and subway.

The success of the app played a critical role in showcasing TCS’ technical expertise and raising awareness of the brand. Through this sponsorship, TCS is demonstrating a great example of the ‘front end’ technology that it can create for many of its customers.

 

	TCS Sports Mobility Team
	TCS Global Sponsorship Team
	TCS North America Marketing and Communications Team
	New York Road Runners