WINNER!
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
To: Milestone Inc.
For: VIVE Hotel Waikiki
Award: Best Hotel and Lodging Mobile Website, Best of Show Mobile Website
Click here to see entry creative
About the Entry
VIVE came to Milestone because they wanted top notch website to help them increase their digital presence, specifically they wanted to tap into the huge percentage of searches that are happening on mobile devices. The solution we provided is a "true" mobile first website design, and the launch of VIVE’s new site is a part of our recent initiative to become the first digital marketing company to offer this type of design to the hotel industry. What we recognized is that most so-called “mobile first” website designs are actually nothing more than simple responsive designs. We wanted to change that and be the first in the hotel industry to move away from the desktop, and truly connect to mobile users.
Many elements of our “true” mobile first approach are radically different from anything that’s been provided before:
• Design is based on user intent and task completion
• Content is prioritized by what is most important to users in micro-moments
• Simple, clear, and easy to use Calls to Action
• Intuitive forms designed for small screens
• Gesture-based user interface that prioritizes actions
• Small, easy to navigate photo galleries that download quickly
• SEO and schema enabled, maximum compatibility with search engines
• Fully editable in Milestone's industry-leading Content Management System
VIVE hotel Waikiki’s target audience is made up of leisure travelers, with heavy representation from Korea, Canada and Australia. Typical guests include budget-minded travelers looking to maximize their value while taking in the local experiences. VIVE’s unique selling proposition is that they offer the very best value and location while still providing a stylish package.
Award Credits
Contributors:
President: |
Benu Aggarwal |
CEO: |
Anil Aggarwal |
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