WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Cuker

For: Little Giraffe Website

Award: Best Shopping Mobile Website

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About the Entry

Cuker worked with luxury baby brand Little Giraffe to design and develop a mobile-responsive website that would drive significant results. Best known for its premium baby blanket collection, Little Giraffe was looking to improve its mobile shopping experience for an audience that increasingly shops on the go. We completed a responsive redesign of Little Giraffe’s website in order to optimize mobile conversions and drive cross-channel sell-through. Improving the brand’s mobile presence was the key to a seamless user experience across all devices. Better product catalog presentation, easier navigation and smarter integration of its social media content were just some of the enhancements we made to the mobile site. Through the redesign, we accomplished clearer brand communication of Little Giraffe’s story, more effectively conveying its high reputation amongst moms and gift-givers. We integrated branded content and editorial photos, enhanced merchandising and improved mobile payment options for a smoother checkout process.