WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2018 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: PwC

For: PwC’s Digital Workforce Transformation

Award: Best B2B Mobile Website, Best Consulting Mobile Website, Best General Interest Mobile Website

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About the Entry

We’re living in the fourth industrial revolution – a cognitive age marked by intense creativity, emerging technologies and complex workforce challenges. Business leaders are all too aware: 63% lack skilled teams and 61% use outdated or obsolete technology. Simply put: it’s harder than ever to upskill the workforce, and it’s a problem organizations can’t hire their way out of. That’s where PwC’s Digital Workforce Transformation comes in. Upon entering the website, one message is made immediately clear: Don’t talk about building a culture of innovation and growth: Do it.

And like any good coach, we show you how. First, powerful statistics and relatable market challenges illustrate the issue across all organizations, regardless of size, industry or geography – a reminder to companies that they’re not alone. Then, we lay out the groundwork for Digital Workforce Transformation, a four-step methodology to building a culture that embraces change and drives true innovation. It’s rooted in academic research, but translated into conversational language, snackable pieces, and of course – a killer app. The Digital Fitness Assessment is a first-of-its-kind app that enables companies to assess their workforce and thereby improve their digital prowess, creating confident, credible employees with the curiosity needed to excel in the marketplace.

It’s a web experience unlike anything else in consulting. Since launching in February 2018, it’s driven brand awareness and tangible sales leads. We’ve had 324K page visits including 190K unique visitors, garnering over 800 form submissions, reaching 150+ new accounts and ultimately doubling our pipeline.