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Because the young generation is more attracted to entertaining contents than ones that are too technical. They typically spend most of their time on social media platforms online to read the news, play games, watch series, and even create their contents. For this reason, we used gamification as key campaign idea. Social activities, contents were released before and during the campaign draw more participants. Social influencers are recruited to promote the campaigns on various platforms such as Facebook, YouTube, and Twitch.
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