WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Patients & Purpose

For: Love Less Seizures

Award: Best Pharmaceuticals Mobile Website

Click here to see entry creative

About the Entry

Lennox-Gastaut syndrome (LGS) is a very rare and serious form of epilepsy. There are about 48,000 cases of LGS in the United States. And for those affected, the condition is devastating.

In addition to causing multiple seizures each day that can result in cognitive impairment, LGS is a debilitating disease when it comes to a family’s quality of life as well. Many LGS parents devote all of their time and love to caring for their children with LGS. LGS caregivers look for ways to improve the lives of their family members, but acknowledge that their unconditional love is what keeps them going in the face of an unresolvable fate.

This intense and unwavering love that caregivers have for their loved ones with LGS is what inspired BANZEL’s campaign, Love Less Seizures. The campaign promoted the outstanding results seen with BANZEL in clinical trials and also highlighted the intense love between fathers and daughters, mothers and sons, and everyone affected by LGS. The consumer website is packed with useful LGS information, helpful tips, and resources for families, but the heart and soul of the campaign is demonstrated through the visuals and voices of the LGS patients and their caregivers.

 

Award Credits

Contributors:

Director, Banzel Marketing:	Fleur Lee
EVP, Managing Director:	Connie Maloy
Account Supervisor:	Nora Tibbetts
EVP, Creative Director:	Simon Mason
SVP, Associate Creative Director, Art:	Nora Travis
VP, Copy Supervisor:	Elizabeth Sirk
VP, Art Supervisor:	Nick Hartman
Senior Art Director:	Grant Susman
Art Supervisor:	Gina Pramanik