WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: ClubCorp + WillowTree

For: ClubCorp Mobile Application

Award: Best Leisure Mobile Application

Click here to see entry creative

About the Entry

In 2018, ClubCorp was encountering a barrier to providing an enjoyable, hassle-free experience to its members—they were receiving upwards of 1,800 calls per day to their customer service centers, about 90% of which were from members looking to book tee times and make dining reservations.
To help elevate the experience for its members, ClubCorp worked with WillowTree (formerly Dynamit) to design and develop a native mobile app that would streamline the process of booking tee times and dining reservations.
The project teams built the application with a customer experience focus, focused on how technology can both reduce reliance on human interaction and dramatically improve human interaction. The app seamlessly connects to data systems and then offers members only the tools and resources that are specific to their individual membership.
Since ClubCorp began rolling out the application, there have been approximately 112,765 tee time reservations and 9,755 dinner reservations completed on the app. With an average of 1,367 daily users, the ClubCorp app is making it easier for people to enjoy delightful experiences together each day.

 

Award Credits

Contributors:

Erik Johnson:	VP of Marketing Technology
Meg Tollison:	Chief Marketing Officer
Cathy McElroy:	VP of Digital and Corporate Solutions
Libby Godlove:	SVP, Big Shots Golf
Bobby Whitman:	Partner
Keith Jenkins:	Practice Group Director
Zach Horner:	Senior Project Manager
Nick Zettler:	Director of Client Engagement
Jonas Phillips:	Senior Digital Art Director