WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2020 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Patients & Purpose

For: Tecfidera TecTrack 2020 Update

Award: Best Pharmaceuticals Mobile Application

Click here to see entry creative

About the Entry

2020 was a big year for TecTrack™, an app for people treating their relapsing multiple sclerosis (MS) with Tecfidera® (dimethyl fumarate). Relapsing MS can be a silent yet progressive disease. If untreated, it can lead to flare-ups, brain lesions, and physical disability. TecTrack allows patients to track dosage and treatment progress, and ultimately stay adherent, which can help delay the onset of some of these debilitating symptoms.



After several years, and thousands of downloads, it was time to give TecTrack a makeover. This overhaul provided updates and considerations to help patients better manage treatment.



From UX to messaging, this redesign focused on adherence and convenience. For adherence, we created a visualization that reinforces completed and missed doses. This incentivizes treatment consistency and reinforces it through thoughtfully crafted reminders and messaging within the app.



We also brought in a powerful tool: care partners. A little support goes a long way. Patients can add care partners to their profile and an email summary outlining their compliance will be sent to this person, which hopefully leads to important conversations about adherence. Patients can also share this summary with healthcare providers.



To emphasize convenience, we introduced features like click-to-call options for HCP contacts and Patient Services, refill reminder push notifications, and customizable alarms including options for the weekend and time zones. Additionally, a new FAQ section answers common questions in the most convenient way—right from your phone.



9,000+ users have downloaded TecTrack and now their treatment journey will be more convenient.

 

Award Credits

Contributors:

VP, Art Supervisor :	Danielle St. Pierre
VP, Copy Supervisor:	Lauren Stone
Copy Supervisor :	Tyler Seecof
VP, Group Account Director :	Nimeeta Kaur
Account Supervisor :	Angel Fonseca
Project Manager:	Aimee Kandell
Digital Design Lead, XD:	Ling Yeung
UX Lead, XD:	Lauren Wallerman