WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2020 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Mirum (Thailand) Co., Ltd.

For: QUEST OF THE STAR CAMPAIGN

Award: Best Events Mobile Website

Click here to see entry creative

About the Entry

We created “Quest of the Star” AR campaign. First, users can discover the campaign posters around Central branches. Then scan at QR code to experience the cute Facebook AR effects from 4 famous Christmas characters. Users have to submit their AR photo then register to get a star. If they can complete collecting 3 stars, they will get offline shopping voucher and get chance to win big prizes. With the campaign mechanic, CPN can accumulate users information that sync with LINE member account. Moreover, with unique QR code for different location, they can track customers’ behaviors inside malls.