WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2012 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: SapientNitro

For: New Balance In-store Digital Sales Experience

Award: Best Shopping Mobile Application

Click here to see entry creative

About the Entry

The New Balance in-store iPad app has been adopted by both end consumers and store associates. The current statistics indicate an adoption rate 50% higher than anticipated. Results show that consumers are easily finding the products, which meet their needs, and New Balance has been able to reclaim 50% of potential lost sales via the endless aisle (link to corporate inventory) functionality. The stores are also seeing a steady capture of customer data for future marketing initiatives. Through the New Balance iPad app in-store pilot, the organization has proven the economics of this new tool. In addition to rolling the capabilities out to the remaining retail channels, New Balance is looking to add new features and functionality to further increase brand engagement.

 

Award Credits

Contributors:

Chief Creative Officer:	Gaston Legorburu
Creative Director :	Derek Fridman
Technical Director:	Michael Leonard
Managing Director:	Peter Cundall
Account Director:	Maura Nagle
Associate Creative Director:	Chris Cobb
Visual Design:	Elizabeth Collins
User Experience Design:	Jue Lu
Project Manager:	Kenneth Harper, Carolyn Cesario
Information Architect:	Brad Dillon