WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2020 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

image of Prudential Financial Wins 2020 Best Financial Services Mobile Website Mobile WebAward for Prudential Retirement Mobile App - Retirement Planning at Participants' Fingertips

To: Prudential Financial

For: Prudential Retirement Mobile App - Retirement Planning at Participants' Fingertips

Award: Best Financial Services Mobile Website

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About the Entry

Retirement clients and participants told us they wanted a new and better app to access their plans on the go, anywhere/anytime. Our goal was to transition functionality to a modernized, scalable mobile experience with the ability to be continually enhanced with new features and content. Since the initial build was released in December 2018, we have continued to release enhancements, focused on ease, convenience and personalization, closing gaps with competitors, and meeting client and participant expectations. As a result, app users increased 410% from 170,000 to 697,000 and the iOS App Store rating improved from 1.4 to 4.7 and the Android Google Play Store rating improved from 1.9 to 4.6. The app was a key resource for participants in March during market volatility as users turned to the app to quickly access their account information, make necessary changes with ease, and access our Market Volatility center. The Prudential Retirement app is differentiated in that it integrates financial wellness content that is personalized to the user based on their engagement within the app or our web experience, providing relevant financial wellness tips, articles and videos. “The Prudential Retirement app represents a great example of the journey Prudential is on to meet our individual customers where they are, provide the capabilities they expect and eventually connect them with more solutions that will fit their needs,” says Christine Lange, head of Business Management and Customer Solutions. For videos and more detail: www.prudential.com/app Entry submission ( please view in Chrome): https://www.retirement.prudential.com/RSO/web/pdf/PrudentialRetirementMobileApp_AwardEntry.pptx

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