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Vanderbilt Health, a part of a large, complex organization at Vanderbilt University Medical Center (VUMC), struggled to effectively manage content across their adult consumer-facing website, vanderbilthealth.com.
Vanderbilt Health’s marketing team selected Modea to expand upon its already existing Headless CMS in order to account for new use cases. In addition to developing the front end pattern library to manage all the front end code. With a headless CMS, Vanderbilt’s marketing team manages a singular back-end CMS that functions as a repository by hosting all content for all sites. This technical breakthrough, previously implemented by Modea, unifes content and initiates organic connections for users who unknowingly travel across the various Vanderbilt sites and platforms seamlessly to book an appointment, pay a bill, and more.
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