Audience:
Thirty-seven thousand Ceridian Powerpay customers (primarily small business owners) who are busy people with a breadth of responsibilities
Campaign goals:
Introduce Powerpay Mobile – Canada’s first mobile payroll application – which allows the target audience to manage payroll from start to finish without being tied to a computer.
Ceridian Canada designed Powerpay Web (Canada’s first web-based payroll service), and the Powerpay Mobile app as solutions to the challenges and complexities of payroll, and to ensure customer compliance with legislation. These products give customers the freedom to manage payroll whenever they like and from wherever is most convenient for them.
Through Powerpay Mobile, Powerpay customers can pay employees accurately and on time, add new employees and access valuable reports to assist in decision-making. Powerpay Mobile is easy to use, convenient, and allows access to HR/payroll expertise that can reduce the labour-intensive nature of these functions.
Powerpay Mobile has full payroll functionality on a smartphone and is compatible with iPhone, iPad, BlackBerry and Android.
Since launching Powerpay Mobile in November 2011, 10% of Ceridian’s Powerpay Web customer base have purchased and downloaded this app.
Here’s what some of Ceridian’s customers have to say about Powerpay Mobile:
• "It’s easy to use. The various screens are very similar to, if not exactly like, the screens I’m accustomed to in Powerpay Web." - Anthony Jacobelli, Controller, Eden Oak
• "Great for when I'm at work and do not have to be stuck in my office doing payroll. I can be out helping my customers." - Edward Attallah, Pita Pit
• "Fantastic! ....Very intuitive...a great app." - Phillip Olcen, Mom’s Pantry
• "When I'm at the cottage I can use it there, it’s great!" - Audrey Hosegood, David W. Law
URL where to find more info and links to App store for purchase: http://www.ceridian.ca/en/solutions/paying-talent/powerpay-web-mobile.html
Contributors:
Vice President, Product Management at Ceridian Canada: |
Shelley Ng |
Director, Product Strategy at Ceridian Canada: |
Sandra Sutton |
Product Manager at Ceridian Canada: |
Craig Wild |
Product Development Manager at Ceridian Canada: |
Bryan Bonin |
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