WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2021 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: BCE Self Serve Digital Team

For: MyBell App

Award: Best Telecommunication Mobile Application

Click here to see entry creative

About the Entry

Over the last few years, both the iOS and Android MyBell apps were completely redesigned to enable customers to easily manage virtually all aspects of their account without having to leave the app. This fully native experience has helped harmonize the digital ecosystem centrally through the MyBell app, making it the go-to companion for customers. The newly designed The app integrates the latest OS design and interaction standards, enabling deep-linking across channels and other Bell apps with a focus on channel centricity.

Here are some of the major NEW functionalities launched in 2021:
• Virtual Repair in app. Customers experiencing technical issues with their Internet or TV benefit from real-time diagnostics and proactive repair to fix their services with just a single tap, reducing the need for tech visits and calls.
• Personalized AI driven tiles and Push-Notifications with recommendations, alerts and content that are hyper-targeted based on individual services, usage, and lifecycle status.
• Appointment management for upcoming installations and repairs; enabling real-time technician tracking, messaging and rescheduling.
• Data Management controls with data-pause schedules, data limits and alerts.
• First telco in Canada to offer device upgrades directly in app; with personalized offers, flexible payment and return options, and full order tracking until delivery.

Other core functions have also been completely revamped to enhance and simplify the customer experience including:
i) Billing and Payment management
ii) Wireless and Internet overview and usage management
iii) TV overview and channel modifications and much more

 

Award Credits

Contributors:

VP of Digital:	Alain Dadoun
Program and Delivery Directors:	Roberto Lancione, Ashish Saxena & Robyn Lamarre
Program Manager:	Helene Moukannas
Product Manager:	Jeremie Racine
Product Owners:	V. Fellegi, M. Fellegi, L. Cloutier, Y. Smili, P. Fournier , F. Landry, N. Langovisth , R. Simon
UX Design:	William Sanderson, David Deskin, Piero Lopane
Engineering and Development Managers:	Yvan Stern-Plaza, Karanjit Singh
Quality Assurance :	Giulio Bisante, Shelender Awasthi
Marketing Communications:	Sinthu Maria Antony, Janice Thomas