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Therapy Brands specializes in practice management software created by therapists for therapists. The company recently underwent a complete rebrand campaign, which included redesigning the corporate website. The process included integrating 15 separate product websites into one, cohesively designed website.
At Therapy Brands, we want our products and services to align with the customer's needs and our 'go-forward' product strategy.
Feedback through market research and customer interactions determined that many found it challenging to navigate our current websites to find the right solution for them. We wanted to help customers quickly navigate to the right products by renaming our services based on the segments they serve and simplifying how the products are represented.
Contributors:
Chief Revenue & Marketing Officer: |
Maria Perrin |
Director of Marketing & Special Services: |
Michelle Eickmeyer |
VP of Sales Enablement : |
Shannon Vann |
Director, Digital Marketing: |
Laurel Zevitz |
Full Stack Web Developer: |
Jason Todrick |
Sr. Director, Strategy & Product Marketing: |
Renae Rossow |
Strategic Marketing Director: |
Lorrie Carter |
Strategic Marketing Director: |
Matt Loughran |
SEO & Content Manager: |
Emily Singh |
Director, Sales: |
Dan Dwyer |