WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2022 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: BCE Self Serve Digital Team

For: MyBell App

Award: Best Telecommunication Mobile Application, Best of Show Mobile Application

Click here to see entry creative

About the Entry

Over the last few years, both the iOS and Android MyBell apps were completely redesigned to enable customers to easily manage virtually all aspects of their account without having to leave the app. This fully native experience has helped harmonize the digital ecosystem centrally through the MyBell app, making it the go-to companion for customers. The app integrates the latest OS design and interaction standards, enabling deep-linking across channels and other Bell apps with a focus on channel centricity. Here are some of the major NEW functionalities launched in 2022:

- Virtual Repair in app. Customers experiencing technical issues with their Internet or TV benefit from real-time diagnostics and proactive repair to fix their services with just a single tap, reducing the need for tech visits and calls.
- New personalized AI driven tiles and Push-Notifications with recommendations, alerts and content that are hyper-targeted based on individual services, usage, and lifecycle status.
- Add-on offers are now available in app, including additional data, travel features, and more Mobility features. Customers can now directly add these add-ons thereby reducing customer care calls.
- In-app language toggling to support our bilingual customer base and create a seamless way to switch between English and French in-app as needed.
- Adding Single Sign-On Links native to the app to reduce customer effort, including Change/Unlock SIM, Change IMEI, Change Internet Access Password, and more!
- Date Sharing Group management in app for limited, unlimited and small business plans. Some features include the ability to migrate existing subscriber lines to a compatible share group and view how much data other subscribers are sharing.

We are excited to nominate the MyBell app (consistently ranked as the top telecom utility app in Canada on iOS) for the Mobile WebAwards and thank you for your consideration.

 

Award Credits

Contributors:

VP of Digital:	Alain Dadoun
Program and Delivery Directors:	Roberto Lancione, Robyn Lamarre
Program Manager:	Purnima Balachandran, Omar Ouibrahim
Product Manager:	Jeremie Racine
Product Owners:	V. Fellegi, P. Fournier, M. Fellegi, F. Landry, N. Langovisth, R. Simon, F. Landry,
Product Owners:	R. Basu, C. Chen, K. Talampas, M. Pham, K. Kunst, L. Larocque, H. Wang
Engineering and Development Managers:	Yvan-Stern Plaza, Karanjit Singh, Tarang Patel, Mhmed Hlioui, Jim Aristide
Quality Assurance :	Helene Moukannas, Giulio Bisante, Shelender Awasthi, Harneet Sahni, Juliana Christman, Krish Pavulur
Marketing Communications:	Sinthu Maria Antony
UX Design:	William Sanderson, Kamyar Arjomand, David Deskin, Bradley Pottle, Frederick Parenteau