WINNER!

THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2022 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT

To: Orion Systems Integrators

For: Empire State Trail

Award: Best Travel Mobile Website

Click here to see entry creative

About the Entry

In 2017, former Governor Andrew Cuomo launched the Empire State Trail to promote outdoor recreation, encourage healthy lifestyles, support community vitality, and bolster tourism-related economic development. The 750-mile Empire State Trail showcases New York’s special places, diverse history, and iconic landscapes. The Trail welcomes bicyclists and walkers of all ages and abilities to experience the Empire State’s urban centers, village main streets, rural communities, and diverse history, from New York City through the Hudson River Valley, west to Buffalo along the Erie Canal, and north to the Champlain Valley and Adirondacks. The Empire State Trail connects New York’s extraordinary experiences, people, and places.

Orion worked with the NYState Parks department to build a highly engaging and interactive website that creates an online presence for the Empire State Trail. The site showcases the trail’s information through an interactive map created using ARC GIS and detailed textual information regarding each sub-trail. The user can easily navigate between detailed information of the connected sub trails, view images, weather and trail elevation information. Cyclists can plan biking trips and download printable, step-by-step cycling directions to plan round-trip biking experiences. The site adheres to the NYState branding and accessibility guidelines and is highly visual through photographs and illustrated images.

 

Award Credits

Contributors:

UX Director:	Jeff Piazza
UX Designer:	Nilomee Jesrani
UI Designer:	Amanda Chan
Project Manager:	Jen Chang
Technical Lead:	Peter Kuang
Technical Lead:	Sang Lee
Managing Director:	Mimi Young